Plastic vs. PowerBait vs. Gulp!

Photo: Berkley

  • Baits made with all these materials catch fish.
  • Over years of testing, Berkley found out what bass like and put together a mixture of stuff that bass love. Stuff they eat all the time. That's what's in PowerBait and Gulp!
  • In head to head Berkley tests, PowerBait had 20% to 100% better catch rates than regular plastic baits, depending on shape, action and color.
  • "A lot of things have to happen for bass to eat your worm," says Berkley's Mark Sexton. "He has to see it, so it has to look like something he puts in his mouth. If there's scent, it can't be a negative (reaction-inducing scent). If he puts it in his mouth, the taste can't be negative. If any of those are negative, you can't catch him. That's where anglers win with PowerBait. PowerBait releases some scent, and once he puts it in his mouth, the bait instantly triggers a feeding response."
  • Gulp! takes it one step further. Gulp! incorporates all the good taste of PowerBait, but the material's not plastic. It's like a tough sponge. The uniqueness of the Gulp! material allows scent to disperse in the water 400 times faster than soft-plastic baits.
  • Plastics, which include PowerBait, stay on the hook a little better and have some better colors. But Gulp! is constantly improving. It's a brand new technology for fishing, so Berkley is still figuring out how to make it more along the lines of what anglers are used to with plastic baits.

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